Sales Manager Conference & Events
England, West Midlands, Coventry - £32,000 per annum
We are currently recruiting for a Sales Manager to work for our prestigious client, who have enviable conference facilities and located near to the City centre of Coventry.
To achieve targeted levels of sales for Conferences by managing the sales team day to day and developing new client relationships that have a requirement for the venue. Also to maintain those new relationships and maximise the earning potential for the venue.
"Through telephone calls, minimum 100 a week, generate site visits or appointments that you will undertake, minimum of 8 a week.
"Work in conjunction with the Commercial Director to ensure execution of the sales and marketing plan for the venue
"Through using the venue past client data, identify lapsed users and re contact in order to re win their business (older than 18 months)
"Communicate to database of both Conferences, incentives offers and any other relevant news to keep the venue profile high.
"Create mailings which are all then to be followed up with telephone call campaign
"Plan and execute successful follow up action for all calls and mail outs
"Attend key commercial events within the venue, other appropriate networking and hospitality events to raise exposure of Conferences.
"Keep a current list of potential and current clients for entertainment
¢Management of the reactive sales team members. Ensuring they undertake their daily duties in the most productive way for the maximum benefit of the business
¢Responsible for monitoring and updating the on-going progress of the department against budget
¢Identifying and managing any poor performance in the department
¢Ensuring that the team undertake all reporting requirements, requests for information and account management aspects of their role
¢Ensuring all members of the team follow company procedures and best sales practices
¢Effectively communicate with clients to gain commitment to purchase Conferences and products.
¢Effectively communicate with clients via telephone, face-to-face and written communication.
¢Develop and maintain relationships which benefit both client and Conferences
¢Overcome client resistance/objections to products.
¢Advise Commercial Director, Business Development Director and Managing Partner Development of client feedback/comments relating to product content and pricing as well as companies performance.
¢Effectively manage venue diary to ensure optimum profitability of operation
¢Evaluate and grade enquiries for profitability/suitability
¢Provide a weekly schedule of planned activities. (Summary report)
¢Attend client and networking events.
¢Achieve sales activities within specified time scales as directed by Business Commercial Director, Development Director and Managing Partner Development.
¢Prepare all financial, enquiry and business figures and reports for sales meetings as required
¢Targeted tele-sales campaigns to achieve sales for Conferences products.
KEY ACCOUNT MANAGEMENT
¢Identify and maintain database of 10 Key Clients
¢Effectively communicate with Key Clients via telephone, face to face and written communication to identify full potential for, and to gain maximum commitment to purchase Conferences products
¢Represent Conferences on/in professional bodies & associations in order to maximise benefits of membership.
¢Maintain a current and accurate knowledge of Conferences products.
¢Be able to demonstrate a full knowledge of all Conferences products and effectively communicate the benefits of using these products to clients.
¢Maintain a current and accurate knowledge of competitor products, be able to highlight their disadvantages and promote relevant Conferences benefits.
¢Keep abreast of competitor activity and recommend any necessary tactical action.
¢Provide time-phased, qualified reports on achievement and activities.
¢Plan diary to make effective use of working day. (Individual and team diaries)
¢Maintain accurate records of all contacts and conversations with clients. (Sales report and summary reports)
¢Handle correspondence related to all selling activities. (Quotations, emails, etc.)